Business to Business Email Marketing Basics
If you’re not sending out email newsletters to clients and potential clients, you’re losing money. 98% of people check their email via their mobile phones in today’s society. That’s 98%! People are on the go and checking their email via push notifications. If you’re not sending out specials and updates about your products or services, your customers are not keeping your company in mind most of the time. And, other businesses may capture your business. So, you just read, email marketing and newsletters are important because they now reach your customers immediately.
To be successful with an email marketing campaign you need to have a clear, concise subject line. A long subject line, or one that isn’t clear about what you’re offering, is likely to be dismissed as SPAM by the recipient.
Make sure you format your email message properly. People use different types of phones, which means they’re using different types of browsers and operating systems. If your message shows up jumbled or ill-formatted, the customer will not reach on and he or she will simply delete your efforts and offer. If you are not familiar with the different types of mobile marketing / email newsletter formats, please find a company that is.
You should also utilize strong content. Don’t be pushy but be blunt. State your offer, state the benefits, state the timeline that the customer has to take advantage of the offer. Being too wordy or not getting to the point will not result in sales or interest by customers. Don’t venture into the opposite direction, either. Verbiage that is too alike to that of a used car’s sale ad will also turn people away.
You should also monitor the stats of your email marketing efforts. If more people are opening emails on Tuesday nights versus Saturday mornings, adjust your delivery dates for important sales and/or notices.
Email marketing is becoming stronger than ever these days. People are utilizing social media to produce more subscribers to newsletters, which contain special promotional offers and better ROI results. Incorporating video, audio, and even consumer contests into an immediate email offer or email newsletter will help your business grow and products / services sell quicker.
Don’t forget content will always be king. The use of too many photos or unprofessional video links can backfire when sending out any type of email marketing collateral. Make sure all your content and media collateral is balanced, looks professional and is accompanied by a strong call to action.