Dynamic Digital Catalogs
In the world of catalogs, digital catalogs with dynamic content stand at the crossroads that meshes the incomparable and more familiar experience of printed catalogs, and the increasingly personalized online shopping experience. Digital catalogs have both the ability to curry customer relationships with a particular brand, like printed catalogs, and the strength of real time information and personal one-to-one marketing.
The Definition of a Dynamic Catalog
A dynamic content catalog means part of all of the content of the online catalog is based on dynamic feeds between the catalog and the product database of the brand. Whether a brand has an ecommerce website or not, most have a product database that can be used to feed a dynamic content catalog, which means they also have the option of creating a more engaging, efficient online shopping experience for their customers.
Utilize the Power Behind Up-To-Date Information
Have a dynamic catalog means having relevant, real-time information available to customers. This means whenever a customer is perusing a digital catalog, all of displayed products are actually available for purchase. Having real-time, dynamic information can be particularly advantageous during sales and holidays.
Personalize Offers for the User
Just as brands can offer specific content to website visitors, brands can display personalized offers in their catalog. Digital catalogs with dynamic content are another example of a CRM solution that allows a brand to better connect with their customers and better engage in one-to-one marketing. In this way, the feeds used by the dynamic content catalog are just an extension of the feeds brand already utilizes on its website.
Dynamic Catalogs are Cost-Effective
Instead of designing several specific catalogs based on sales or seasons, a brand can optimize its time and resources with a single catalog structure. After the initial development of the catalog, the costs of duplication and of designing new catalogs with the same layout are diminished significantly. This allows for infinitely more possibilities concerning catalog design and production.
Unlimited Catalog Production
All the content of the catalog is derived from a product database. Ergo, a brand does not need to design a print catalog to have a digital catalog. A brand that wants to significantly expand its customer base and reach can do so without the costs of developing, printing, and distributing a printed catalog first.
What’s the technology behind it?
The technical aspects of dynamic digital catalog may be intimidating at first sight. However, most leading solutions will use standard feeds and could ultimately use your existing E-commerce feeds to pull the information from the brand’s database ( most often as an XML or JSON feed). Hence minimal work is required from the brand.
Practically, every time a user will load the catalog, the engine of the catalog will call the brand database to determine the structure of the catalog. The table of contents, the page thumbnails, the search engine and different other functionalities are built during this 10-20 sec process. Depending on the nature of the catalog, the actual content of the pages will be called when the catalog is launched on each time the user turns a page.
The page template, comparable to a table, will be filled with the product information.
The most powerful digital catalog solutions allow each product or article to be zoomed individually, shared on social media and linked to the brand’s website.
Digital catalogs with dynamic content means having the reach and real-time information of online catalogs, with the ability to reinforce customer relationships and engagement of printed catalogs. They are the best of both worlds, and allow for infinitely more possibilities in relation to production, distribution, creativity, and marketing.