Ecommerce Website Designing and Development – Expert Tips
Making money through online shopping websites and ecommerce websites is a growing trend now. There are thousands of online shopping websites available but only a few have displayed improvement in the last year. However, there are some shopping sites that have shown high conversion rate. So, what is it that makes these websites sell themselves better than others?
In theory, there are many factors that contribute to the success of an online shopping website. The basic theme or aim of these factors is that the website should effectively connect to the visitor and provide a shopping environment that is reliable, easy and fun to operate. Clients can always take help of a web development company and procure highly attractive and effective web development solutions that can help then in increasing their online sales.
The three basic steps of online shopping experience that must be present in your website are:
Products must be easy to find: In an independent survey it was discovered that the biggest reason why shoppers won’t buy a product from a particular website even after landing on it is due to the poor search functionality of products on the website. They are not able to find what they want and turn to some other service provider. You require a web designing solution that can offer a unified user interface to your website. There are different types of users who need different type of search environment. Your website should be able to help them in finding their desired product in minimum steps. Some users may require extensive guidance to help them select their products while others may require a casual browse and select environment. It is your responsibility to make sure that they can easily find what they are looking for.
Showcasing the selected product: Once the visitor finds what he is looking for, the real work starts then. Your aim should be to make the user add the item in the shopping cart. The detail page of the product must be carefully created in order to convert the lead. Some of the factors that will help in retaining visitor’s attention and encourage him to purchase the product are:
Photo: High quality photographs that emphasize on the product are useful.
Price: Display the price clearly and before registering the users. Showing the price after users are registered will only annoy them and make them leave your site. Mention any discounts if you are offering any over the original price.
Reviews: Get some positive reviews and display them.
Add to Cart: Use “Add to Cart” as it is a non-committal word and allows them to keep on shopping whereas words like “buy now” may avoid users from clicking on it.
Related products: Suggest the visitor some related items to what he is viewing.
Deals: Shoppers are more likely to be stimulated by deals and offers. At-least try to offer free shipping services to gain an upper-hand.
Finalizing the sale: The last and the final step is completing the payment or checkout process. Shoppers do not want to spend too much time on payment of the goods and it may even end up badly for your business. Below mentioned tips will help you in finalizing the deal quickly and painlessly:
Single page checkout: One page checkouts are very effective in increasing the conversion rate.
Instant chat: Providing instant chat during the checkout process has been found very helpful in encouraging users.
Allow guest shopping: Registration should not be made compulsory before payment. The option of guest shopper should also be available.
The above tips will definitely help you in acquiring an effective web development solution for your ecommerce requirements. However, you should hire a professional web development company to get best ecommerce solutions.