You can even get decent results if you make these mistakes, apparently. I wouldn’t know – I was lucky enough to receive some excellent training before I started dabbling.
Link building refers to the process of getting external pages to link to a page on your website.
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On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines
Even without this training, I like to think I’d avoid some of these. The biggest screw-ups seem obvious to me. Based on what pollutes my inbox (temporarily, before I race towards the unsubscribe link), even some experts need a little schooling on this.
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Yes, this is advice that I need to give apparently. Again, some digital marketing experts get this wrong. But your emails should clearly be from you (if you want to be personable) or your company’s name (if you want your brand to shine).
Many people say you should never use your company’s name as your email’s name. I think ‘never’ is a little strong, but it’s not bad advice. If you’re unsure, go for the personal touch.
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