If the thought of using emails to sell intimidates you, don’t worry. The good news is that if you screw up email marketing, you’re in good company.
You can even get decent results if you make these mistakes, apparently. I wouldn’t know – I was lucky enough to receive some excellent training before I started dabbling.
The first thing is to make sure your name makes sense.
Even without this training, I like to think I’d avoid some of these. The biggest screw-ups seem obvious to me. Based on what pollutes my inbox (temporarily, before I race towards the unsubscribe link), even some experts need a little schooling on this.