What Is the Importance of Social Media Marketing?
In the world of technology communication has become easier than ever. The world has now shrunk from a vast populated land to a network of communicating individuals living in a global village. People from all over the globe have come closer together and distances have decreased to the extent that an individual is merely a click away.
In this ever-growing network of people a new theory has emerged, the idea of 6 degrees of separation. The idea behind this is that between you and any another person in the world is only a chain no longer than six people. This emphasizes the significance of online communication and the way it has made the world a whole lot smaller.
This is the power of social media and the developments in online communication. A happening in one part of the world reaches to the second part in a matter of seconds. Imagine if that news or happening was about you. The significance of this technology is the ease it provides. Using this tool to your advantage can give you a large number of benefits.
Social Media Marketing brings global fame to your name.
This is your ticket to international level fame. Your company or your name could be known throughout the globe with millions of followers and fans. Millions of people can access these sites where people come to communicate online and express their views. Once you step into the world of the social media marketing all of these people become your potential prospects. Your services are merely a single search away.
Promote your business or product as a serious product.
This technology provides you access to virtually the whole world and all its inhabitants. They are there to read and share anything that you have to say. This is your chance to establish an image for yourself that “Hey! I am here to do business” and “I am serious about the product or services that I provide”.
Brings you closer to thousands of people without much effort.
Social media marketing is practically free. If you were to attempt to reach out to millions of people through physical means you would have to make a lot of investments. This technology is the way to most efficiently reach out to your potential clients, not only in terms of finances but in terms of time as well.
Gives you feedback on the type of viewer you have.
An interesting thing about marketing on these social websites is the level of feedback that you can expect. Using social media marketing can in fact educate you about the people who are or might be interested in your product or service. This gives you a better chance of altering your campaigns to gain improved results. You may learn about the number of people who visit you page, or the ages of people who comment or share your posts, or even their ethnicities, localities, religion, hobbies and preferences. You educate the world about your product and social media marketing educates you about the people who took interest in it. You get to know them personally through the network of social media.
Established an efficient communication channel between you and your client.
Your client may have some issue or he may need help or want to enquire more about your product. Your presence on social media allows you to respond to him on a personal level. This in turn assures the client that you are responsible and instills a sense of trust.
Your company is seen as a person.
Generally people might not prefer to do business with a company or a corporation and prefer to work with individuals. This is because a person is real; he has a real presence in this world, he is someone you can relate to, he has feelings, thoughts, and emotions. Having your business on the social media gives it a human personification. It appears to be more of an individual than a company; someone people can talk to; someone people can reach out to. This creates a comfort zone between the clients and your company and produces benefits for both.
Makes you more accessible.
Social media sites ensure your presence 24 hours a day, 7 days a week. You client can easily drop off a message and you can choose to reply as soon as you wish. This strengthens the bond between you and your customer and inspires a feeling of loyalty for your brand. This constant availability cannot be found when dealing with a physical office due to office opening and closing times. This ease for the customers to reach out to you in their time of need can only be ensured by social media.
Social media levels the playing field.
Whether you are a multinational company or a single person start-up, in the world of social media you are all on the same level. Your finances and resources may not make much of a difference when it comes to social media. What does make a difference is your skill to communicate and attract people and the quality of the product or services that you provide. In the physical world, new start-ups would face immense financial difficulties in trying to promote themselves, while the marketing of giant enterprises would continue to dominate. Social media network gives you a fair playing field to show your true spirit and skill.
You might discover new potential clients or customers.
While reviewing your feedback of viewers you might begin to see obvious patterns in your business response. People from a particular region that you might never have thought of are showing a lot of interest in your product are your best clients. These patterns will also allow you to see a certain untapped markets that you can exploit. You can swiftly move and make use of the opportunity.
Marketing campaign is easier to manage and cost-effective.
Setting up a social media marketing campaign requires much less effort than actually setting out to physically execute you marketing campaign for example putting up banners or advertisements etc. in order to get you message across. Social media marketing is relatively easy to manage and quite frequently updated.
Your network grows exponentially.
As more people add to your social network, they become the cause for more people to join in. As the people keep adding the rate at which people are added grows with them. And as the tree branches out, so will your business.
People are more receptive to Social Media.
People tend to pay more attention to things on the social media. The reason being that people feel that compared to mainstream marketing social media has no political agenda behind the information or the presence of any big corporation trying to sell their products. It is just people sharing their knowledge and opinions. Therefore the people tend to pay more attention to social media posts and are more influenced by them as opposed to specialized advertisements. People regularly check their social media feeds for posts that their friends and family make, and there you are, right in between all their posts with your latest news or promotion. The readers are bound to pay attention to what you have tried to communicate and then forward the news to their acquaintances and the message will spread exponentially.
Social media is the new generation of communication and information transfer. Almost everyone is keeping their presence online visible. You should not stay behind the competition and use this technology to your advantage.